Embracing Social Media in Healthcare: Minimizing Risks and Protecting the Brand

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This live Zoom webinar describes strategies for policy development to manage risks using examples of situations where social media use hasn’t gone as planned.


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Overview

While organizations can control their official social media accounts to limit risks to patient privacy and the organization's reputation, actions by individuals on their personal social media accounts can be more challenging—and carry all of the same risks.

But organizations cannot exert complete control over employee or medical staff use of social media and must balance employees' rights with the employer's interests. Using examples of situations where social media use hasn’t gone as planned, this 60-minute webinar will describe strategies for policy development to manage these risks while staying compliant with federal labor laws and regulations, as well as patient safety risks related to the use of personal electronic devices in healthcare organizations.


Webinar Objectives

  • Identify risks to the organization and individual employees or medical staff members related to their personal social media use
  • Recall protected employee activities defined by the National Labor Relations Board
  • Recall additional risks related to personal electronic device use by employees in healthcare

Agenda

10:00 a.m. – 10:05 a.m. Speaker introduction, objectives, disclosures

10:05 a.m. – 10:30 a.m. Organizational risks associated with personal social media

10:30 a.m. – 10:40 a.m. Protected employee activities

10:40 a.m. – 10:55 a.m. Risks associated with personal electronic device use

10:55 a.m. – 11:00 a.m. Q&A


Continuing Education

Participants will receive 1.0 nursing contact hours by the Louisiana Hospital Association for complete attendance of the program. The Louisiana Hospital Association is approved by the Louisiana State Board of Nursing – CE Provider #39.

CHSP/CPSO: 1.0 contact hours of continuing education credit toward fulfillment of the requirements of CHSP designation of Certified Healthcare Safety Professional & CPSO designation of Certified Patient Safety Officer.


Accommodations

Please contact LHA Trust Funds if you have a disability that may require special accommodations for this educational opportunity. LHA Trust Funds is committed to ensuring full accessibility for all registrants.


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Webinar Speakers

Paul A. Anderson

Director of Patient Safety, Risk, and Quality Publications, ECRI

Paul Anderson is the Director of Patient Safety, Risk, and Quality Publications at ECRI, an independent, nonprofit organizati...

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