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Learn MoreSocial media poses many liability risks to physicians and healthcare facilities. LHA Trust Funds has encountered several scenarios where social media posts by nurses, physicians, and other hospital employees have resulted in HIPAA violations among other exposures in employment law, reputation, morale, regulations, and finance.
Here are some of the top social media exposure scenarios encountered by LHA Trust Funds claims experts and why they are problematic:
Consider this scenario:
A physician creates a blog that provides medical information. However, some information featured on the blog is incorrect or at least questionable. There is potential liability if a blog reader acts on the information and experiences a bad result. While a court may eventually determine that there was no physician-patient relationship, there are no guarantees on the ultimate legal determination.
Physicians should be careful to examine their influences before blogging. Even a general, non-specific medical scenario may be unconsciously influenced by a specific patient and lead to exposure.
Physicians should also recognize that, while a patient or patient family members may have posted information or a photo on social media, that post does not necessarily mean that they have consented for others to do so.
This type of scenario was documented in a 2018 article for the Healthcare Financial Management Association.[i] Attorney J. Stuart Showalter advises that social media liability can result from “seemingly innocent, well-intentioned actions.” He describes the case of a physical therapist who was involved in the care of a child with a brain tumor. The family had been posting about the child’s condition on a personalized website at CaringBridge.Org. The site allowed family and friends to receive updates on the child’s condition. He writes:
“At one point, the physical therapist posted on her own Facebook page, ‘Please say some prayers for (patient’s name). They just found out his brain tumor is growing again…Poor guy has to get his central line reinserted and chemo started again.
Even though the patient’s mother had no objection, the physical therapist’s motives were pure, and the Facebook post contained information that had already been made public on the CaringBridge website, the Kentucky Board of Physical Therapists received a complaint and filed charges alleging that the therapist had failed to ‘respect the rights and dignity’ of her patient (a standard embodied in state law.)"
For additional information, the National Council of State Boards of Nursing (NCSBN) provides a comprehensive resource here.
While the examples above may not have intended to violate any regulatory standard or share confidential information, today’s society shares everything on social media, especially when people are ill or facing health challenges. That’s why we encourage all healthcare organizations to develop and implement a social media policy regulating the use of social media within their facilities or offices.
The social media policy should include the following:
“Think before you post” is a great motto for all healthcare staff to follow to limit the release of patient information and prevent risks to their organization.
[1] Showalter, J. Stuart (2018). Unintended consequences: Patient privacy in the age of social media. Healthcare Financial Management Association. https://www.hfma.org/topics/tr...
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